It's a very PULPY question...

What should the new HOTLIPS Soda bottle cap say?

Here’s just a few of the ideas we came up with so far for our new bottle cap design.

The point is this: some people think that there is something wrong with our soda because there is “stuff floating around in it.” Well, that stuff is actual fruit pulp from the actual and real fruit, as in picked fresh off the tree or cane. This is one of the main ideas behind HOTLIPS Soda, that real fruit is used and that the pulp in not strained out completely.

First we put the message “contains fruit pulp” on the soda bottle label, but that seems to be too small, too subtle, and not nearly obvious enough. Now we will try printing it on the bottle cap so that each and every bottle opened will deliver the message loud and clear. That’s where the ambiguity comes in; we want to say “tip the bottle back and forth just a couple of times, very gently, to mix the fruit,” but that is just way too long. Plus everyone is arguing about the words “shake” and “tip” and “agitate” and “pulp.”

Each morning we arrive at the office with the new word or phrase to be excited about. “Agitate gently!” someone exclaims enthusiastically, only to get eyes rolling and snickers from all corners.

What do you think the cap should say?

Post comments with your suggestions. But hurry, the deadline is upon us.

Comments

• FEB 16

  Pump the Pulp

  Posted by Haralee Weintraub on February 16, 2009 5:08 PM

• FEB 17

  Drink Good pulp
  Drink Up Pulp
  Drink Pulp!
  

  Posted by Lee on February 17, 2009 7:51 AM

• FEB 17

  Flip + Mix = Enojoy

  Posted by berpdx on February 17, 2009 10:02 AM

• FEB 19

  I buy your soda. I logged onto the website before making another order and saw your cap ideas. Just last night as my 16-year-old son and I were opening two bottles of blackberry, I commented that I really like the distinctive, classy black bottle tops. He agreed.

  I understand your need to communicate about the pulp. In our opinion, by far the best looking, clearest at a glance, still classy, choice is the one with black around the edge that simply says:
  real pulp
  real fruit
  shake gently

  We don't like the directional, upside down, trying to be too cutesy ones. Keep it simple, clean, and straightforward, just like your product.

  Thanks for the GREAT soda, by the way!

  Posted by Katie Gilles on February 19, 2009 10:43 AM

• FEB 24

  "Best Served Homogeneously"

  Posted by BeanGolem on February 24, 2009 1:02 AM

• MAR 02

  I think that the tag line on the bottle cap should read:

  Real Fruit!
  Real Pulp!
  Shake Gently!

  The pulp comes from the real fruit so it should be the first listed to make sense. I think keeping it simple is the best.

  Posted by Lisa on March 2, 2009 7:09 AM

• JUL 16

  Hi guys! Well, I have longed to see a pair of red lips on the black caps. How about the word "pulp" (only) on red lips?

  Posted by Chris Douglas on July 16, 2009 1:55 PM